updating – February 2017
Front cover of the European Journal of Oriental Medicine, 2002
Another front cover whilst we are on the subject.
The inset image is the how the photograph was shot. The designer then blew up a section and used it full bleed, making it a duotone. Very effective. One of the most rewarding aspects of photography when a designer uses your work really well.
Front covers usage always carries a premium price for the images as it acts as a selling point for the publication. It’s all negotiable and publishers will try and beat you down in price. There are pricing guidelines published by the National Union of Journalists but they tend to be a bit high. You have to consider the size of the publisher, the type of advertising they have in the publication, the geographic distribution. I scanned a 10×8″ black and white print and provided a digital file to the designer. Six years ago I think they paid around £200 to use the image.